There is many things must be avoided in their advertisement for the UAE such as:
1- The must not put a pictures that shows a women in a not proper cloths, that is not match our traditional cloths. Because it is a religious thing, and our culture doesn’t accept it.
2- Writing a inappropriate words. because it shows less respect to the people in public.
3- They should not set a picture in their advertisement that show wine , pork or things are not allowed to the muslims. Because its not accepted and not respectful to our society and our religion.
4- The should not provide a racism content. because our religion is banned racism.